AC45X Test Boats on the Great Sound
How Did Oracle Team USA Make their Comeback in 2013?
That is the topic of my book, "Turning the Tide" Coming soon in serialized form.
HOW CAN YOUR BUSINESS PROFIT FROM THE AMERICA’S CUP
It's called ACTIVATION. There are five factors that can generate ROI from activating around a sports event. Coming soon: a program to help your business use these five factors: Association, Hospitality, Media Value, Licensing, Audience Engagement. More to come soon!
Get Ready for Exciting Racing
The America's Cup in Bermuda in 2017 could be even better that the Cup in San Francisco in 2013: More teams, more competitive teams, second generation foiling AC yachts!