By Jack Griffin
The America’s Cup and business? There’s nothing more traditional:
- The trophy was originally named for its price tag: The £100 Cup.
- The yacht America was a business venture as well as a sporting one.
Download my Special Report about “Your Business and the Cup in Bermuda.” If your company is an official sponsor, this Special Report will help you make sure you get full value from ACEA in activating the rights you acquired with your sponsorship. If your company is not an official sponsor, the report will explain how you can leverage your marketing activities while respecting the rules concerning logos, trademarks and other intellectual property.