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Many America's Cup fans say this is their best source of information.

  • About
  • America’s Cup Guide
    • AC Guide & Calendar
    • America’s Cup World Series – Race Results & Standings
    • Teams – America’s Cup 2017
    • Rules – America’s Cup 2017
    • old AC Guide & Calendar
  • News
  • Videos
  • Search

Business and the America’s Cup

By Jack Griffin

The America’s Cup and business? There’s nothing more traditional:

  • The trophy was originally named for its price tag: The £100 Cup.
  • The yacht America was a business venture as well as a sporting one.

Download my Special Report about “Your Business and the Cup in Bermuda.” If your company is an official sponsor, this Special Report will help you make sure you get full value from ACEA in activating the rights you acquired with your sponsorship. If your company is not an official sponsor, the report will explain how you can leverage your marketing activities while respecting the rules concerning logos, trademarks and other intellectual property.

Your Business & the America's Cup in Bermuda Click to learn more about “Activation”

 

1851 Poster – The Trophy was Named for Its Price Tag

America's Cup RYS 1851 Poster
America’s Cup RYS 1851 Poster
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